Sponsoring Tip: Framing your communications

Sending out consistent, weekly messages to your PSAs and those you co-sponsor is a great way to keep the lines of communication open and encourage your team to take action.

One quick, time-saving method for finding content for these messages is to simply frame SFI news and tips--as well as ideas, book reviews, blog posts, and other content from the Web--within your own comments. In this way, you have a ready supply of fresh information to include in your newsletters and e-mails to your team each week.

Here's an example e-mail:

As your sponsor in SFI, I wanted to make sure you heard about this new feature SFI just announced:

[insert news, tips, or idea blurb here]

I'm really excited about this because [Insert your explanation here].

As always, if I can assist you with anything, don't hesitate to contact me.

[YOUR NAME]
[YOUR CONTACT INFO]>