Sponsoring Tip: Framing your communications
Sending out consistent, weekly messages
to your PSAs and those you co-sponsor is a great way to keep the lines
of communication open and encourage your team to take action.
One quick, time-saving method for finding content for these messages
is to simply frame SFI news and tips--as well as ideas, book reviews,
blog posts, and other content from the Web--within your own comments. In
this way, you have a ready supply of fresh information to include in
your newsletters and e-mails to your team each week.
Here's an example e-mail:
As your sponsor in SFI, I wanted to make sure you heard about this new feature SFI just announced:
[insert news, tips, or idea blurb here]
I'm really excited about this because [Insert your explanation here].
As always, if I can assist you with anything, don't hesitate to contact me.
[YOUR NAME]
[YOUR CONTACT INFO]>